“Demonstrated interest” is a term often used in college admissions referring to how serious an applicant is in attending a particular school. There are many ways a student can show their interest in attending a specific college or university. In the past, a student expressed enthusiasm by visiting a campus and signing up to participate in an info session and campus tour, making the effort to meet a rep at a college fair or a high school visit, as well as writing thank you notes after interviews and meetings.
More recently, in addition, colleges are increasingly gauging students’ interest in surprising new ways. Using new technology schools are tracking how promptly students are opening emails, signing up for interviews, how long they’re spending on school websites and even at what point in high school they began looking on their site.
Although not as important as grades and test scores, demonstrated interest is still a factor in the admissions process at many schools.