We recently published a post regarding how social media can help (or hurt) your college admissions outcome. Your privacy is not guaranteed and what you put on the internet is there for good. Admissions officers do look at applicants’ social media pages to learn more about them and it is your responsibility to protect yourself and communicate a positive image on social media.
Recently ten prospective members of the Harvard class of 2021 had their admissions rescinded due to the content of a “private” Facebook chat.
Without a doubt, social media plays a role in college admissions. Make sure you convey the image you want to project.